How to Choose the Perfect Tattoo Artist for Your Style
How to Choose the Perfect Tattoo Artist for Your Style

Find your ideal match at Black Gold Tattoo Co in South Edmonton
Getting a tattoo is more than picking a design—it’s about finding the right artist to bring it to life. Whether you're new to tattoos or adding to your collection, the artist you choose plays a huge role in the final result.
At Black Gold Tattoo Co, located just off Parsons and Ellerslie at 2951 Ellwood Drive SW #104 in South Edmonton, we proudly serve a vibrant and diverse community near South Common. We offer both custom tattoos and walk-in services, so whether you’re planning a full sleeve or feeling spontaneous, we’ve got you covered.
🎨 Step 1: Know Your Style
Every tattoo begins with a vision—and knowing the style you love helps you find the perfect artist to bring it to life.
Here are some popular styles to consider:
- Realism – detailed, lifelike portraits or natural imagery
- Fine line – delicate, clean work with a minimalist edge
- Illustrative – stylised or storybook-inspired designs
- Traditional or neo-traditional – bold lines, vibrant colour, and classic flash
- Floral and ornamental – organic flow, geometric balance, and decorative elements
At Black Gold Tattoo Co, we have artists who specialise across this wide range of styles—and we’re happy to help match you with the right fit.
📁 Step 2: Explore Artist Portfolios
A strong portfolio gives you a feel for an artist’s consistency and technique. When reviewing portfolios, look for:
- Linework – crisp, clean lines that stay solid over time
- Shading – smooth gradients or bold contrast, depending on the design
- Colour work – saturation and blending that makes the piece pop
- Style match – does their past work reflect what you’re envisioning?
🧠 Step 3: Personality Counts
A tattoo isn’t just about the final result—it’s also about the experience. You want to feel relaxed, heard, and confident throughout the process.
During your consultation or even a casual walk-in, ask yourself:
- Does the artist listen to your ideas and offer helpful suggestions?
- Do they make you feel at ease?
- Are they excited to collaborate on your piece?
At Black Gold Tattoo Co, we pride ourselves on offering a welcoming, respectful environment. Whether you're booking a full custom session or walking in for something small, we want you to feel comfortable every step of the way.
✅ Step 4: Match Your Idea to the Right Artist
Here’s a quick reference to help you find your match:
- Want clean, minimalist fine line work? Ian is your go-to.
- Dreaming of realism or portraiture? Steve and Jackson both deliver stunning results.
- Love floral and illustrative pieces? Jess brings over 15 years of experience.
- Into traditional or bold illustrative work? Kevin has a strong, classic aesthetic.
- Want a blend of Neo-traditional and contemporary flair? Brian is a great choice.
- Looking for blackwork or detailed illustrative with a darker edge? Alex has you covered.
- Seeking custom black and grey with texture and depth? Chris L is the one to see.
Still unsure? Our front desk is always happy to help guide you through portfolios and pair you with the artist best suited to your idea.
🖤 Final Thoughts
At Black Gold Tattoo Co, we’re here to help you make a tattoo you’ll love for life—through style, skill, and the right artist connection. Whether you're planning something big or just looking for a small spontaneous piece, our diverse team is ready to bring your ideas to life.
📍 Black Gold Tattoo Co
2951 Ellwood Drive SW #104
Edmonton, Alberta
Walk-ins welcome. Appointments encouraged.